strategic communications and marketing
Owner and operator of marketing and public relations company, founded in May 2010. Provide strategic marketing and communications solutions for clients on contract, with an extensive network of vendors and suppliers to meet the comprehensive marketing, advertising, and public relations needs of a diverse clientele including businesses, municipalities and nonprofit organizations.
Create and execute traditional and digital advertising plans; manage communications, sponsorships, grants, events and community relations plans for branches from Glenwood Springs to Battlement Mesa, Colorado.
Created and executed annual plan for tourism destination Glenwood Springs, leading the organization to an unprecedented sales volume in 1997. Advanced brand, developed campaigns, created all messaging, and directed all advertisements, research, and sales of aggregated lodging and activities product.
Founded glossy magazine publishing division for Colorado Mountain News Media and created new magazine title Mountain House & Home.
Created first integrated messaging and sales collateral for fourteen daily and weekly print and online newspapers. Authored annual market analysis process in a five-county region; identified revenue and sales opportunities to increase media market share.
Strategic planning in partnership with board of directors for non-profit organization. Fundraising, marketing and public relations, volunteer program development, board development, event production, and project management. Developed Vail Undressed Calendar fundraising project, launching the first several of continuously publishing annual calendars since 2002.
Executed media, community, education and public relations programs and initiatives in support of multi-year business and strategic plan for non-profit 530-seat performing arts theater.
Transformed Avon-Beaver Creek Resort Association, a small local organization, to a regional Chamber. Five-year increase in annual operating budget: 400%; increase in membership 500%. Created and carried out fundraising campaign for Chamber’s 1997-98 renovation and expansion. A community development committee of the Chamber, the Eagle Valley Leadership Coalition, lobbied for the successful passage of a countywide transportation tax in 1996 to form ECO Transit. In 1998, actualized the local initiative for the creation and passage of Colorado House Bill 1200, a Bill for the Creation of Local Marketing Districts for Tourism Promotion in Colorado. The Vail Valley Chamber of Commerce, in turn, became the Vail Valley Partnership, still in operation today and the entity responsible for regional destination marketing.
Voiceovers and narration for video and commercial productions; voice and produce radio and television advertisements for clients including Eef Television Productions, Radio One Networks, TV8 Vail. In the radio industry, served a variety of roles including Program Director, Promotion Director, Music Director, and Announcer at stations KSKE FM, Vail, Colorado, KLPX FM, Tucson, Arizona, and KZYR FM, Vail, Colorado. Originated syndicated programming for satellite broadcast to over 20 radio stations nationwide through Radio One Networks.
Wrote and produced daily radio commercials and snow report for Vail and Beaver Creek ski areas for regional and Colorado Front Range broadcast.
Freelance contributor for the Vail Daily newspapers; feature articles for nationally distributed magazines.
Contact: firstname.lastname@example.org 970-274-0899
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